Reviews - Moms news feed

What is PatPat?

PatPat is an e-commerce mobile app that offer daily deals at large discount for moms and their children. It carefully selects each product and cut out the middleman so users can get what they love at higher quality with lower prices around.

It is featured on IOS App store as "Best New Apps" for 4 weeks on Aug 2015. And reached average 1000 orders per day.


About Reviews

The review idea is about creating a stand-alone experience that show all users reviews and allow users like and comment on others. Because products that sell on PatPat are not well-known brands for US users, so I thought "reviews" could be an essential way to build our brand trust. Another reason is that we use flash sell that will expire after every 4 days. That means there are not enough time to show users reviews with 3 weeks shipping. (our shipping is not fast...)


User problems

  • Moms were worried about unknown brand products.
  • PatPat was a new app. No one fully trusted in the beginning. It needed user's help to build its brand trust.
  • Four days flash sell mode did not give much chance to let users to view other's reviews.



  • Positive users reviews is definitely a way to remove moms concerns about non brand products.
  • Collect all of reviews in one place like a news feed page. Let users read as a story as well as build PatPat brand trust.

Sketches & Explorations

It started from a news feed of review idea that show each mom's review with text and images. I did couple of versions of iteration on wireframing to find out the right user case.  


Final Mockups

Not only reviews page is a place to view other moms comments about PatPat's product. But also are able to give likes and comments when you want, which add a bit more interactions for this "mom's community". 


View & Like & Comments

Reviews are placed on left menu. On reviews page, it shows text, images and rating. Users can also give likes or comments. In addition, check related products.

Click in to see full comments list and write or reply your comments.


Write a Comment

Post a review? Clicking the big pen icon on top right corner, you will be linked to orders page. Then you can select the item to write a review.





We built and shipped this feature in the summer of 2015. It got quickly attention for moms to look at PatPat's products in real life. Whether what kind of pictures users post, they always enjoyed to see and left comments below. More importantly, they started to trust PatPat's non brand products.